RECENT DIGITAL MARKETING

The guest lecture on “Recent Digital Marketing” was organized by Department of Computer Science Engineering of Dronacharya College of Engineering, Gurgaon on 26th September 2014. The keynote Speakers Mr. Pankaj Prasad and Mr. Deepak placement experts from Webswastech Pvt. Ltd., Faridabad focused on the requirements for digital marketing, social media branding and strategy building, media relations and brand communication and the future of social media in India.

Webswastech Pvt. Ltd. is a professional software development company based in the capital city of India, Delhi. They have developed various websites using web development technologies like PHP & MySQL, HTML5, JOOMLA, WORDPRESS and DRUPAL. Their team specializes in developing e-commerce website, smart phone based applications, designing mind-blowing websites and providing best Internet marketing services (SEO, SMO & PPC). Besides India, Webswastech operational teams are located in Delhi, Ireland and US. Hence, they can understand specifically the different regional requirements as well as the global market.

The simulative presentation given by guest speaker Mr. Pankaj Prasad and Mr. Deepak provided guidelines for building up strategy for social media marketing or even digital marketing through content, designing and timing, including KPIs and ROI measurement and on building design functional with emotive effect. They also talked about how social media helps in hiring; whether organizations / hiring managers are really looking at student profile; how students can make a blog and how it is useful for them; and how students can grab jobs in this field.

The Lecture was interactive & Informative for the students as they learnt how to utilize digital marketing to their benefits, the related queries of the students were properly responded.